Carlos E. Garcia | Roy Eduardo Kokoyachuk | Carlos Yañez
Angelica Gaxiola | Mayra Molina
Carlos
Yañez, M.B.A.
Vice President, Quantitative Research
Carlos has seven years of experience working in the marketing research field in various capacities.
As a Research Analyst for ASI Marketing Research (presently Ipsos-ASI), he was responsible
for the statistical analysis and interpretation of TV commercial study data.
For GRA, Carlos oversees all of the company's ad hoc quantitative research studies and is
involved in every phase of the research process from study design and questionnaire development through tab
development and data analysis.
Born in Durango, Mexico and raised in Los Angeles, Carlos
is bilingual.
