Copy Testing

Garcia Research teams with Ipsos-ASI to provide ASÍ Es, the definitive Hispanic copy testing system. ASI's experience and credibility in the general market and GRA's expertise in the Hispanic market make for a very powerful diagnostic tool.

Extensive R&D was done to work out the kinks, sharpen the tools and build a solid data base before launching ASI Es. Now in its eighth year in operation, over 300 Spanish language ads have been tested in eight product/service categories and 27 sub-categories. This large and growing database allows us to develop performance norms specific to different types of products. Garcia Research also has access to Ipsos-ASI's database for products that are new to the Hispanic market.

Test features include:

• Custom samples and timing available.
  
• Commercials tested in home environment

• Commercials inserted into Spanish-language TV program.

• Consumers see commercials in the right context, and in their own homes.

• Broad national sample of U.S. Hispanic market - RDD in 47 cities based on 2002
  census Hispanic density figures
  
• Recall, Persuasion, & Diagnostic measures.
  
• Copy effect index & Category Norms
  
  

Press Release

April 26, 2006

English

Garcia Research Tests Its 400th Hispanic Television Ad

Spanish

Garcia Research Prueba su Anuncio Televisivo Hispano No. 400

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