The company has extensive experience in both quantitative (Tracking, Segmentation, Awareness, Attitude & Usage, Copy Tests) and qualitative (Focus Groups, One-on-One Interviews) research methodologies. GRA has dealt with a variety of topics ranging from advertising effectiveness and communications issues to food purchase preferences to public policy positions. GRA provides all services for its market research projects on a national basis.

Quantitative Research

GRA is a vertically integrated company. We handle the study design, questionnaire development, translation and adaptation into Spanish, CATI programming, data collection, coding, data processing and report preparation in-house. We also offer data collection or data processing services only. We have an experienced staff of Spanish and bilingual interviewers who are similar to and identify with the market that we are researching.

We have extensive experience conducting various types of quantitative research studies, including:

• Advertising Tracking
• Awareness, Attitude & Usage
• Customer satisfaction
• Home Use Tests
• Concept Tests
• Taste Tests

We use two primary data collection methods for our quantitative studies:

• Telephone with 72 CATI stations
• Intercepts in Hispanic areas, including strip-malls, swap meets, and high traffic shopping areas.

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