What is an Omnibus Study?
An omnibus study is a survey where different clients participate and share the cost of the entire study by paying on a per question basis. In our Omnibus Study, clients submit their own custom questions and they see the results of their questions only.
Omnibus Study
Garcia Research conducts a nationwide omnibus study among Hispanic adults on a quarterly basis. The study includes both Spanish-dominant and English-dominant Hispanics across the US.
- Study conducted in February, May, August and November of each year
- Sample of 500 Hispanics nationwide
- 18 to 65 years of age
- Half male, half female
- Sample segmented by language usage (approximate numbers):
- 300 Spanish-Dominant
- 100 Span/Eng equally
- 100 English-Dominant
- Combination of telephone (350) and online (150)
- Sample is pulled from over 100 Hispanic DMAs:
- Telephone sample consists of a combination of RDD in high Hispanic density areas and Hispanic surname in low density.
- Online sample comes from our custom Hispanic online panel.
- Quotas applied for region, gender, language usage, age and Mexican origin
The purpose of an omnibus study is to Clients can pay per question rather than pay for an entire quantitative study. This way, the cost of the study as a whole is shared by all clients who participate. An omnibus is a far more efficient way to obtain information if only a few questions are important and budgets are limited. Because this will be conducted on a quarterly basis, it is a great way of tracking information over time such as brand and advertising awareness, purchase likelihood, perceptions, slogan recall, etc.
Standard Questions:
The following demographic and media usage questions are included in the survey:
| 1.
Country of origin
2. Home language use
3. Age
4. Gender
5. Education level
6. Household income
7. Household size
|
8. No. of children under 18
9.
Born in or outside of U.S.
10. Years lived in U.S.
11. Spanish TV hours per week
12. Spanish radio hours per week
13. Have acces to the internet |
Cost:
The
cost for each closed-ended question is $1,300. The
price is reduced to $1,200 for questions six and up. Questions with open-ended responses and questions that contain long lists are extra and are priced individually. Development and translation of questions into Spanish is included in the per-question cost.
