Garcia Research Associates (GRA) has extended its expertise and cultural sensitivity in researching the
Hispanic community to the online universe with its new innovative Hispanic web panel. Cada Cabeza is
the first Spanish dominant Hispanic online panel created by a research group that truly understands the
cultural nuances of the Spanish dominant Hispanic population. GRA was founded 19 years ago with the
express mission to provide high quality marketing research services in the Hispanic market in a highly
collaborative environment and with an emphasis on respect for the consumer. We have taken this
mission to the online research world to bring you the highest quality Hispanic panel available.
The Cada Cabeza difference:
Cada Cabeza seeks to create the most highly engaged panelist by
applying our proven Hispanic research techniques in a truly innovative
setting. We have created the Cada Cabeza portal to be more than
just a site for panelists to log in, take surveys, and accumulate points.
We understand that our panelists are looking for more than the
extrinsic rewards when they join our panel and we have given them
access to hundreds of Hispanic related online resources and an online
community that further engages our panelists. With our online team
consisting of experienced panel managers, creative survey
administrators, and a bi-lingual customer service panel hotline, our
Hispanic panel promises to deliver the highest quality online data
available.
Our unique three pronged recruitment approach ensures the highest level of national representation.
- Utilizing our highly trained bilingual phone recruitment specialists, we have over 80 CATI
stations with an RDD sampling of over 70 key DMAs.
- Our online recruitment efforts target a large variety of Web sites:
large, medium and small to ensure an Internet representative panel.
- Our offline recruitment efforts take a grassroots approach to further
ensure a national representation by registering panelists in person
across the country.
For further information regarding the Cada Cabeza panel, please contact
Mario X. Carrasco at 818-566-7722 - marioc@garciaresearch.com
