2008 January
Garcia Research Tests Its 500th Hispanic Television
Ad
Garcia Research is proud to announce that we recently fielded
our 500th Spanish language commercial copy-test through our
ASÍ ES copy-testing method. ASÍ ES, currently
in its tenth year of operation, is an equal joint-venture with
IPSOS-ASI.
Reaching the 500 mark is significant because it gives our normative
database greater predictive ability in determining which ads
truly exceed average performance levels. The ASI-Es copy-testing
method currently has established norms in most consumer goods
categories as well as extensive test data in other areas such
as financial services and healthcare. Study participants are
drawn via RDD and Hispanic Surname phone recruiting from 54
DMA's across the U.S. and mirror the Census numbers for Hispanic
population's characteristics and distribution across the country.
Garcia Research Associates, Inc. was established in 1990 and
is a Hispanic owned and operated firm that specializes in researching
the expanding Hispanic community.
© Garcia Research Associates
