Qualitative Research

GRA offers full service qualitative research services, including respondent recruiting, moderation and reporting, on a local and national basis. The recruiting service and focus group facility are located in our Burbank office, which is located adjacent to the Burbank Airport and the Burbank Hilton Hotel. The focus facility is wired dual-track for bilingual research in the client viewing room. GRA has access to a highly respected and diverse group of bilingual moderators.

We offer the following qualitative methodologies:

• Full focus groups (8 to10 respondents)
• Mini focus groups (5 to 6 respondents)
• Triads (3 respondents)
• In-depth interviews
• Executive interviews

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