Carlos E. Garcia | Roy Eduardo Kokoyachuk | Carlos Yañez
Angelica Gaxiola | Mayra Molina
Roy
Eduardo Kokoyachuk, M.B.A.
Executive Vice President
Roy joined Garcia Research in January of 2003 after six years at Warner Bros. Studios, Burbank,
where he worked in International Television and Media Research.
He holds a B.A. in Communications from The University of Southern California as well as an M.B.A.
in Marketing from California State University Los Angeles.
Born in Buenos Aires, Argentina to Ukrainian parents and raised in Chicago, Roy returned to Argentina for High School and thus developed a keen awareness of and interest in cultural differences. Roy manages ASI-Es, our joint copy-testing service with IPSOS-ASI, as well as business development and special projects.
